Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths! Last week we dissected the idea that you need to be offering discounts in order to attract new clients. (Hint:…
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks we’ve talked about consistency, brand ambassadorships (specifically, why you should be your own brand ambassador!) and we even touched on…
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
Welcome back! We’re onto part two of our monthly mini-series on keeping clients, in which we’re focusing in on our favorite tips and tricks for raising retention rates. We kicked off the conversation last week by suggesting that you…
What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important statistics for measuring the success of your business. So, while attracting new clients is crucial for growth, it’s even more…
Hello again, We’re onto the final piece of our “Busy with Booking” monthly mini-series, and we’re excited to round this one out by talking all about following up with flakey guests. Over the past few weeks we have covered everything…
In this industry, converting clients is the name of the game. So, this month we want to focus on booking and really dive into all of the small gestures that prompt our guests to get on the schedule. Some of…