Include Booking in your Stylist Bios
In this industry, converting clients is the name of the game. So, this month we want to focus on booking and really dive into all of the small gestures that prompt our guests to get on the schedule. Some of…
Get Wordy on Your Website
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with…
You’ve Got to Have a Good Team Page
Hello again! We’re back with the final piece of our four-part series on tips for your salon website. During the month of February, I have been sharing some of my best website-building secrets and this week I'm bringing it home…
Let Your Testimonials Do the Talking
Welcome back to our four-part series on tips for your salon website. During the month of February, I’ll be sharing some of my best website-building secrets. Last week, in part one of our mini-series, I discussed the importance of providing…
The Path of Least Resistance
In today’s digital world one of the most important aspects to any salon business is the salon website. Perhaps a potential client stumbled across your website after a quick google search for salons in their area. Or maybe, they had…