Are you differentiating your services from those of your closest competitors? If not, it's time to start! We're used to thinking of competition in a negative light, but it can actually be good for your business. Not every client is…
Happy Fall! We’re back with part three of our monthly mini series, tips for partnerships. Over the past few weeks we’ve discussed the importance of investing in easy-to-manage partnerships and why your business partner should be your complement and not…
Hello again! We’re back with part two of our monthly mini series, tips for partnerships. Last week we discussed the importance of investing in easy-to-manage partnerships. This week, we’re taking that idea one step further by diving into why your…
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
You have probably heard the phrase, “It’s not what you say, it’s how you say it.” Well, as business owners and industry professionals, we all know this to be true! So, this month I want to focus in on my…
Hello again! We’re back with the final piece of our four-part series on tips for your salon website. During the month of February, I have been sharing some of my best website-building secrets and this week I'm bringing it home…
Serious Business® is the beauty industry’s networking event of the year. The conference, put on by Neill Corporation, can be chalked up to a wonderful weekend gathering of like-minded individuals and industry leaders dedicated to personal development and bettering their…
In today’s digital world one of the most important aspects to any salon business is the salon website. Perhaps a potential client stumbled across your website after a quick google search for salons in their area. Or maybe, they had…