Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks we’ve talked about consistency, brand ambassadorships (specifically, why you should be your own brand ambassador!) and we even touched on…
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
Hello again, We’re onto the final piece of our “Busy with Booking” monthly mini-series, and we’re excited to round this one out by talking all about following up with flakey guests. Over the past few weeks we have covered everything…
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with…
You have probably heard the phrase, “It’s not what you say, it’s how you say it.” Well, as business owners and industry professionals, we all know this to be true! So, this month I want to focus in on my…
Hello again! We’re back with the final piece of our four-part series on tips for your salon website. During the month of February, I have been sharing some of my best website-building secrets and this week I'm bringing it home…
We’re back with our four-part series on tips for your salon website. During the month of February, I’m sharing some of my best website-building secrets. So far, I have discussed the importance of providing your clients with the path of…
Serious Business® is the beauty industry’s networking event of the year. The conference, put on by Neill Corporation, can be chalked up to a wonderful weekend gathering of like-minded individuals and industry leaders dedicated to personal development and bettering their…
Welcome back to our four-part series on tips for your salon website. During the month of February, I’ll be sharing some of my best website-building secrets. Last week, in part one of our mini-series, I discussed the importance of providing…