Two Ways to Reduce Water Waste at Your Salon
Let’s face it, due to the nature of our business, we use a ton of water each and every day. The cost of our water usage doesn’t come cheap, and while we’re not asking you to stop shampooing your guests,…
There’s Power in Going Paperless
Take a moment to think about all of the paper products you use in just one day at the salon. You might start the morning by printing schedules for your stylists as well as a handful of consultation forms for…
Complements Not Competitors
Hello again! We’re back with part two of our monthly mini series, tips for partnerships. Last week we discussed the importance of investing in easy-to-manage partnerships. This week, we’re taking that idea one step further by diving into why your…
Invest in Easy-To-Manage Partnerships
Happy September! Who’s excited for fall? This season we want to chat all about partnerships, how to find them, how to manage them, and when to quit them. Are you interested in partnering up with another business in your area?…
Marketing Myth #4: Email Marketing Is Spam
Hello again! Are you ready to dive into our fourth marketing myth? Today we’re going to uncover the truth behind the myth that all email marketing is spam! Over the last few weeks we’ve discussed the myth that you need…
Marketing Myth #2: Successful Promotions Require Paid Ads
Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths! Last week we dissected the idea that you need to be offering discounts in order to attract new clients. (Hint:…
Marketing Myth #1: Discounts Bring in More Business
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
Ask Questions to Answer Problems
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks we’ve talked about consistency, brand ambassadorships (specifically, why you should be your own brand ambassador!) and we even touched on…
Be Your Own Brand Ambassador
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
Keep It Consistent
Welcome back! We’re onto part two of our monthly mini-series on keeping clients, in which we’re focusing in on our favorite tips and tricks for raising retention rates. We kicked off the conversation last week by suggesting that you…
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