Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths! Last week we dissected the idea that you need to be offering discounts in order to attract new clients. (Hint:…
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks we’ve talked about consistency, brand ambassadorships (specifically, why you should be your own brand ambassador!) and we even touched on…
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
Welcome back! We’re onto part two of our monthly mini-series on keeping clients, in which we’re focusing in on our favorite tips and tricks for raising retention rates. We kicked off the conversation last week by suggesting that you…
What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important statistics for measuring the success of your business. So, while attracting new clients is crucial for growth, it’s even more…
Welcome back! We’re onto the fourth part of our “Busy with Booking” monthly marketing mini-series, and this week we’re going to share our best tips and tricks for booking clients over the phone. Over the past few weeks we have…
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with…
We’re back with our four-part series on tips for your salon website. During the month of February, I’m sharing some of my best website-building secrets. So far, I have discussed the importance of providing your clients with the path of…
Welcome back to our four-part series on tips for your salon website. During the month of February, I’ll be sharing some of my best website-building secrets. Last week, in part one of our mini-series, I discussed the importance of providing…