Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths! Last week we dissected the idea that you need to be offering discounts in order to attract new clients. (Hint:…
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks we’ve talked about consistency, brand ambassadorships (specifically, why you should be your own brand ambassador!) and we even touched on…
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important statistics for measuring the success of your business. So, while attracting new clients is crucial for growth, it’s even more…
Welcome back! We’re busy with booking this month here at Meet Your Stylist, and we’re so happy to have you along for the ride. We’re onto part two of this monthly mini-series—and we’re just getting get to the good stuff—so…
In this industry, converting clients is the name of the game. So, this month we want to focus on booking and really dive into all of the small gestures that prompt our guests to get on the schedule. Some of…
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with…
You have probably heard the phrase, “It’s not what you say, it’s how you say it.” Well, as business owners and industry professionals, we all know this to be true! So, this month I want to focus in on my…
We’re back with our four-part series on tips for your salon website. During the month of February, I’m sharing some of my best website-building secrets. So far, I have discussed the importance of providing your clients with the path of…