Two Ways to Reduce Water Waste at Your Salon
Let’s face it, due to the nature of our business, we use a ton of water each and every day. The cost of our water usage doesn’t come cheap, and while we’re not asking you to stop shampooing your guests,…
There’s Power in Going Paperless
Take a moment to think about all of the paper products you use in just one day at the salon. You might start the morning by printing schedules for your stylists as well as a handful of consultation forms for…
Your New Favorite Marketing Add-On: Meet Your Stylist
In need of a new digital marketing strategy but not sure where to look? We’ve got you covered. There are so many innovative marketing add-ons that can fuel your salon's already successful advertising strategies. Our favorite? Meet Your Stylist of…
Complements Not Competitors
Hello again! We’re back with part two of our monthly mini series, tips for partnerships. Last week we discussed the importance of investing in easy-to-manage partnerships. This week, we’re taking that idea one step further by diving into why your…
Invest in Easy-To-Manage Partnerships
Happy September! Who’s excited for fall? This season we want to chat all about partnerships, how to find them, how to manage them, and when to quit them. Are you interested in partnering up with another business in your area?…
Marketing Myth #4: Email Marketing Is Spam
Hello again! Are you ready to dive into our fourth marketing myth? Today we’re going to uncover the truth behind the myth that all email marketing is spam! Over the last few weeks we’ve discussed the myth that you need…
Marketing Myth #2: Successful Promotions Require Paid Ads
Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths! Last week we dissected the idea that you need to be offering discounts in order to attract new clients. (Hint:…
Be Your Own Brand Ambassador
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few weeks we’ve emphasized the importance of keeping the client experience consistent in order to keep your clients coming back and…
“We Miss You” Emails That Really Work
What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important statistics for measuring the success of your business. So, while attracting new clients is crucial for growth, it’s even more…
Tips and Tricks for Booking Clients Over the Phone
Welcome back! We’re onto the fourth part of our “Busy with Booking” monthly marketing mini-series, and this week we’re going to share our best tips and tricks for booking clients over the phone. Over the past few weeks we have…
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