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Marketing Myth #1: Discounts Bring In More Business

Marketing Myth #1: Discounts Bring in More Business

  • July 5, 2019
  • Samantha Georgson
  • Salon Business Advice
  • 0 Comments

Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite marketing myths, starting with everybody’s favorite “D” word—discounts! How many of you host sales over the holidays or promote deals…

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Include Booking In Your Stylist Bios

Include Booking in your Stylist Bios

  • May 3, 2019
  • Samantha Georgson
  • Meet Your Stylist Marketing, Salon Business Advice
  • 0 Comments

In this industry, converting clients is the name of the game. So, this month we want to focus on booking and really dive into all of the small gestures that prompt our guests to get on the schedule. Some of…

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© 2019 Inspired Enterprises, Inc.

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EXAMPLE:

Let’s say just ONE new client is retained each month.

That client spends an average of $80.00 per visit (based on salon’s average ticket sale across the board)

And let’s say that client visits every other month, or 6 times per year.

Total revenue is $480.00 Now, subtract your MYS investment of (197). Your profit is $283.00!

That’s a 143% Return on Your Investment!

Think if that client stays for the average “lifetime” (7 years) and your return on investment increases to 1001%! WOW!

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