You Don’t Get a Second Chance to Make a First Impression
How much time, energy, and money are you investing to get new guests in your salon each month? How much…
Meet the New Jersey Salon Owners who Track ALL Their Data!
Jackie and Aaron Beaucher own, La Belle Vie Salon in New Jersey. Tracking data and making business decisions based on…
How to Create Unique Bios for Your Stylists
There is so much value in having your stylists' bios on your website. One of the reasons for that is, it's typically…
How to Get More Hair Clients?
We have your answer! Thanks for joining me here. My name is Kati Whitledge, and I’m the founder and creator…
Get More Clients that live by your salon!
If you're not already on the Nextdoor neighborhood app, now is the time to join! What it is Nextdoor…
Meet Your Barber!
Who has barbers on their team? Who owns a barbershop? Meet Your Barber and Meet Your Stylist is a fun,…
Include Meet Your Stylist in Your Blogs!
Do you have a salon blog? If not, you might be missing out on some major benefits. If so, great!…
The Secret to Retaining Guests After Parting Ways with a Stylist
Have you had one or more of your stylists decide not to come back to work since your reopening? Perhaps…
Why You Need to Add a Call-to-Action to Your Instagram Captions
Let's talk about Instagram captions. Raise your hand if you've posted a stunning hair photo like this one with a…
Have You Heard of Meet Your Stylist Mondays?
Have you heard of Meet Your Stylist Mondays? Are you looking for a new way to market your talent…
What to Look for in a Clean Hair Care Line
We would all love to be more eco-friendly without having to give up our favorite products and treatments — right?!…
Two Ways to Reduce Water Waste at Your Salon
Let’s face it, due to the nature of our business, we use a ton of water each and every day.…
There’s Power in Going Paperless
Take a moment to think about all of the paper products you use in just one day at the salon. …
Chat-bots Are Changing the Game
By now you're probably used to seeing chat-bots on several of your most visited websites. From your favorite online retailer…
Your New Favorite Marketing Add-On: Meet Your Stylist
In need of a new digital marketing strategy but not sure where to look? We’ve got you covered. There are…
Increase Sales During the Holiday Season by Implementing a Gift Tree at Your Salon
Major retailers are raking it in this time of year, so why aren't you? Remind your clients that they can…
Here’s Why You Should Ultimately Be Competing Against Yourself
Sure, you might be competing with the other salons and spas in your area for clientele, and maybe you’re competing…
3 Ways to Differentiate Your Salon Business from Your Competitors
Are you differentiating your services from those of your closest competitors? If not, it's time to start! We're used to…
Why You Should Be Offering Benefits for Your Salon Team
Want to know the best way to support your team and secure your top performers? Offer benefits for your full-time…
How to Cultivate Culture-Keepers
Are you looking for a way to create a truly positive work environment for all of your stylists? It's actually…
Make It Easy for Your Stylists to Advance
Want to create a promising career for all of your stylists, from your proteges to your masters? Make it super…
How to Help Your Stylists Land Their Dream Clients
Are you looking for the perfect way to secure your top stylists? If you can fill their books with their…
3 Ways to Invest in Your Team’s Education
Are you a salon owner on a mission to secure your stylists and build a loving and loyal salon team?…
How to Write a Clear and Concise Partnership Proposal
Happy Fall! We’re back with part three of our monthly mini series, tips for partnerships. Over the past few weeks…
Complements Not Competitors
Hello again! We’re back with part two of our monthly mini series, tips for partnerships. Last week we discussed the…
Invest in Easy-To-Manage Partnerships
Happy September! Who’s excited for fall? This season we want to chat all about partnerships, how to find them, how…
Swing Your Partner Round and Round
Hello again! We’re onto part four of our monthly mini-series “All About Events” and this week we want to cover…
A Staff That Plays Together Stays Together
Welcome back! We’re back with part three of our monthly mini-series, all about events and this week we want to…
Spread Some Love with a Client Appreciation Party
Hello again! As you guys know, this month we’re all about events here at Meet Your Stylist. Last week we…
Create Some Competition and Host a Cut-A-Thon
Happy August! Can you believe that summer is almost over? You know what that means... Back-to-school cuts and colors galore!…
Marketing Myth #5: Sales Is a Dirty Word
Welcome back! We’re onto our fifth and final marketing myth. How many of you feel like “sales” is a dirty…
Marketing Myth #4: Email Marketing Is Spam
Hello again! Are you ready to dive into our fourth marketing myth? Today we’re going to uncover the truth behind…
Marketing Myth #3: It’s All About the Money
Welcome back! We're diving into our third marketing myth this week to uncover the truth behind the notion that it's…
Marketing Myth #2: Successful Promotions Require Paid Ads
Hello again! We’re back this week with the second part of our monthly mini-series featuring our favorite salon marketing myths!…
Marketing Myth #1: Discounts Bring in More Business
Happy July! We’re back with a brand new monthly mini-series, and this month we’re going to dive into our favorite…
Ask Questions to Answer Problems
Welcome back! We’re back this week with the final piece of our four-part mini-series on keeping clients. Over the past few weeks…
Be Your Own Brand Ambassador
Hello again! We’re back this week with the third piece of our mini-series on keeping clients. Over the past few…
Keep It Consistent
Welcome back! We’re onto part two of our monthly mini-series on keeping clients, in which we’re focusing in on…
“We Miss You” Emails That Really Work
What are your measurements of success? As a salon owner, it’s likely that retention is one of your most important…
3 Ways to Follow-Up With Flakey Guests
Hello again, We’re onto the final piece of our “Busy with Booking” monthly mini-series, and we’re excited to round this…
Tips and Tricks for Booking Clients Over the Phone
Welcome back! We’re onto the fourth part of our “Busy with Booking” monthly marketing mini-series, and this week we’re going…
Promote Pre-Booking
Hello again! We’re back with the third piece of our “Busy with Booking” series and this week we’re going to…
Have Your Front Desk Team Follow-Up
Welcome back! We’re busy with booking this month here at Meet Your Stylist, and we’re so happy to have you…
Include Booking in your Stylist Bios
In this industry, converting clients is the name of the game. So, this month we want to focus on booking…
Face-to-Face with Your FIT Crew
Happy Friday! We’re back this week with the final piece of our four-part series on verbiage. I started this series…
Special Verbiage for Ads and Social Media
Welcome back! We’re back again this week with part three of our monthly mini-series in which we’re all about verbiage.…
Get Wordy on Your Website
Hello again! We’re back with part two of our monthly series all about verbiage. I wanted to start with the…
What Your Verbiage Says About You
You have probably heard the phrase, “It’s not what you say, it’s how you say it.” Well, as business owners…
Figure Out Your Salon’s Identifying Factor
Welcome back! We’re onto the final piece of our four-part mini-series on personalization and I’m so excited to dive into…
Get Personal With Your People
Hello again! We’re back with part three of our monthly series on personalizing the salon experience. I’ve already touched on…
Create a Customized Welcome Video
Welcome back! We’re onto part two of our “Make It Personal” monthly series. Throughout the month of March, I’m getting…
Get Creative With Your Stylist Bios
As industry professionals, we know that running a successful salon business isn’t just about cutting and coloring. At the end…
You’ve Got to Have a Good Team Page
Hello again! We’re back with the final piece of our four-part series on tips for your salon website. During the…
Photos Make or Break Your Website
We’re back with our four-part series on tips for your salon website. During the month of February, I’m sharing some…
Things Got Serious at Serious Business® 2019
Serious Business® is the beauty industry’s networking event of the year. The conference, put on by Neill Corporation, can be…
Let Your Testimonials Do the Talking
Welcome back to our four-part series on tips for your salon website. During the month of February, I’ll be sharing…
The Path of Least Resistance
In today’s digital world one of the most important aspects to any salon business is the salon website. Perhaps a…
Recruiting and Hiring for Salon Owners: Part 8 – Technical Interview
And just like that we’re at the final post of our eight-part series on recruiting and hiring strategies for salon…
Recruiting and Hiring for Salon Owners: Part 7 – In-Person Interview
We’re back! We are reaching the end of our eight-part series on recruiting and hiring strategies for salon owners! At…
Meet Your Stylist Recap: Top 5 Blogs of 2018
Welcome to 2019! One year ago we launched the Meet Your Stylist blog – crazy how time flies. To celebrate,…
How to Build Salon Partnerships
*This is a guest post from Beyond The TechniqueWhat are partnerships? They’re a strategy for working with businesses that are…
Recruiting and Hiring for Salon Owners: Part 6 – Benefits
Welcome back to our eight-part series on recruiting and hiring strategies for salon owners! So far we’ve covered tactics to…
Recruiting and Hiring for Salon Owners: Part 5 – Phone Interview
If you are a salon owner or manager, you know the struggle that is hiring talented stylists and staff members.…
Recruiting and Hiring for Salon Owners: Part 4 – DISC Test
Welcome back to our eight-part series on recruiting and hiring strategies for salon owners! If you’ve been following along, you…
How You Respond to Expectations: The Four Tendencies
*This is a guest post from Beyond The Technique. Are you a rebel, an upholder, a questioners, or an obliger?…
Recruiting and Hiring for Salon Owners: Part 3 – Advertising
Welcome back to our eight-part series on recruiting and hiring strategies for salon owners. Over the next several weeks, I…
Recruiting and Hiring for Salon Owners: Part 2 – Beauty Schools Visits
Welcome back to our eight-part series on recruiting and hiring strategies for salon owners. Over the next several weeks, I…
Recruiting and Hiring for Salon Owners: Part 1 – Website
One of the biggest challenges as a salon owner, or as an employer in general, is the act of recruiting…
How to Become a Rock Star in Salon Retail
*This is a guest post from Beyond The Technique. Retail is a fundamental part to a successful salon business. Unfortunately,…
The Importance of Networking: You Never Know Who You Will Meet
If you follow me on social media, my podcast or read my blogs, you know that I’m a big advocate…
Easy Tips to Strengthen Your Salon’s Referral Program
How many of you have a referral program at your salon? I bet most of you do! Many salon owners…
Five Ways to “Wow” Your Clients and Improve Your Salon Experience
*This is a guest post from Beyond The Technique. When working in a salon, your biggest challenge is creating a…
How to Help a Salon Client Pick the Right Stylist Over the Phone
It has become standard best practice to offer online booking for salons, however, it’s still common for clients to call…
How to Fire a Client
*This is a guest post from Beyond The Technique. This topic is a bit touchy. Many of us may have…
How to Reply to Meet Your Stylist Email Submissions
Meet Your Stylist offers so many benefits to your salon that it’s tough to list them all, but here’s a few…
How to Talk About Meet Your Stylist in Your Salon
Many of you have probably heard me say this before, but I’ll say it again — for Meet Your Stylist…
4 Ways to Overcome Hairstylist Anxiety
*This is a guest post from Beyond The Technique. Guess who’s back? Our top contributor and industry expert, Shana Dee!…
The Top Sales Mistakes You May Not Realize You’re Making: Part 3
We’ve reached the end of our three-part series dedicated to the top sales mistakes salon owners and stylists may not…
The Top Sales Mistakes You May Not Realize You’re Making: Part 2
Welcome back! If you’ve been following along with our blog and emails, you know that we recently started a short…
Tips for Serving Alcohol at Your Salon
*This is a guest post from Beyond The Technique As you may know, I am the founder of Be Inspired…
The Top Sales Mistakes You May Not Realize You’re Making: Part 1
If you are a salon owner, manager, or even a stylist, you have a job in sales. A lot of…
Salon Culture: What it is, Why it Matters, and How to Make it Happen.
As a salon owner and an employer, one of my biggest fears is having my employees not want to come…
How to Increase Your Salon Prices
In a recent blog post, I discussed the two main signs your salon is ready to increase prices. As a…
How You Know It’s Time to Raise Your Salon Prices
At the end of the day, we all want to make more money. This is especially true for salon owners.…
Six Steps to a Winning Consultation
*This is a guest post from Beyond The Technique. Our contributor, Shana Dee, is a Georgetown, DC Master Stylist with…
3 Tips for Improving Your Guest Checkout Experience at Your Salon
In a recent blog post, I outlined three tips to help you improve your guest check-in experience at your salon.…
3 Tips for Improving Your Guest Check-in Experience at Your Salon
The beauty industry is heavily rooted in great customer service. Our guests come to our salons to relax, get pampered,…
3 Signs It’s Time to Expand Your Salon
Taking your salon to the next level is a typical business goal among salon owners. Expanding your salon can mean…
How to Implement an Education Fund for Your Stylists
*This is a Guest Post from Beyond The Technique What is an education fund? Above all else, it’s a solution…
Five Traits of a Great Mentor with Gina Cooper
*Guest Blog Post from Beyond The Technique. Industry expert, Gina Cooper is back at Beyond the Technique! If you don’t…
Salon Marketing Tip: Offer a Custom Experience
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu?…
Five Website Musts for Successful Salons
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that…
Meet Your Stylist Marketing Tip: Emails to Non-Converted Leads
One of the best aspects about Meet Your Stylist is the ability to collect emails. By collecting emails, you have…
Client Reviews: Why Your Salon Needs Them and How to Get Them
How many times have you tried a new recipe, lipstick, workout class, or restaurant because a friend recommended it? We’ve…
Salon Marketing Tip: Be a Big Fish in a Small Pond
Today, I want to talk to you about making your salon a big fish in a small pond. What do…
Why It’s Important to Capture Your Salon’s Website Leads
It’s no news that having a great website is essential for a successful business. The same holds true for a…
The Best Salon Marketing Campaign You Haven’t Tried
Hopefully, if you are reading this blog, you are familiar with Meet Your Stylist. If you aren’t let me give…
Meet Your Stylist Marketing Tip: Give Your Stylists a Social Shoutout
Meet Your Stylist is a great marketing tool for salons – it’s an easy way to bring in new clients…
Why Every Salon Owner Needs to Have Marketing Planning Sessions
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a…
3 Reasons Why Every Salon Should Take Advantage of Sponsorships
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and…
Salon Marketing Tip: Find Your Niche
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a…
Are You Using Print Advertising for Your Salon?
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising…
Salon Marketing Tip: Show Off Your Accolades
We’ve all been taught that it’s important to stay humble. But, that doesn’t always apply to your salon’s marketing! Today,…
Quick Tip for Marketing Prepaid Product in Your Salon
Do you have any product lines in your salon that you’re hesitant to purchase in bulk, but would still like…
Salon Marketing Tip: Thank-You Notes
Who doesn’t love getting a thoughtful thank you? Especially if it comes from someone you didn’t expect to send you…
How to Make a Perfect Match for Valentine’s Day
The biggest Hallmark holiday is almost here! Many women (and men) will get dolled up for the evening, spend money…
Why Internal Marketing Emails are Important for Your Salon
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that…
Why Business Partnerships are Important for Successful Salons
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is…
Salon Marketing Tip: Know Your Audience
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that…
Are You Getting the Most Out of Your Salon’s Marketing Brochure?
Do you have a brochure for your salon? Most salon owners do. Brochures are important because they give potential clients…
3 Reasons Why Your Salon Should Have a VIP Program
Who loves feeling special? Answer: everyone! Aside from needing a haircut, many people go to the salon to get pampered…
Why You Should Give Your Salon Clients a Call to Action
Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are…
Why Every Salon Owner Needs a Mentor
Growing a successful salon business is a challenge, and that’s putting it lightly. But no one ever said you had…
Salon Marketing Tip: Join a Business Networking Group
Why do we avoid face-to-face professional networking? There are a lot of excuses – not enough time, it makes us…
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