We’re back with part two of our monthly series all about verbiage. I wanted to start with the basics, so last week we covered what your verbiage says about you and your brand in any given interaction with a client. Words have meaning, and in our industry, we always want to make sure that we’re nailing the verbiage with every client, every time.
As salon owners, managers and stylists, we engage with our clients across many different platforms. Which means we need to be making a conscious effort to communicate effectively whether that be in-person, over the phone, or online.
Tip #2: Get Wordy on Your Website
Of course, each platform does have its own nuances, which is why it’s important to understand the strengths and weaknesses of each medium you’re using. Your website, for example, is often a potential client’s first introduction to your salon—so, let’s start there.
Whether it be the result of a Google search or a current client’s recommendation, potential clients often peruse your website in order to read up on your product lines and familiarize themselves with your people before deciding to hop on the schedule.
Despite what you may have been told in the past, your potential clients are visiting your website because they want more information, you simply cannot have too many words. Of course, people are picky so that’s not to say that you should settle for giant blocks of text. As long as you give your visitors the information they’re seeking, keeping it interesting and authentic, you’re sure to sell people on your brand.
Share Your Story
As I mentioned last week, you want your verbiage to speak to your brand and your business values. Your potential clients want to be more than just customers, they want to be a part of your brand. They want to feel good about the salon they’re representing, and in turn they’ll do much of your marketing for you.
As the saying goes, “facts tell, stories sell.” So, take advantage of this relationship and share your story with your audience online. Get candid in the ‘about us’ page on your website. List your reasons for being in the beauty business, whether that’s building relationships, empowering your clients, or inspiring your team of stylists. People want to know the history of your brand, they like to feel included, so invite them to be a part of what you’ve got going on.
Highlight the History of Your Team
The same goes for each individual stylist. Clients spend anywhere from thirty minutes to four hours in the chair each visit. That relationship is so much more than service-based, clients want to know their stylist’s stories too.
This brings me back to our blog post on crafting creative stylist bios. Your team is made up of so many wonderfully individual personalities, show them off!
Don’t Forget to Include Calls-to-Action
Of course, at the end of the day the verbiage on your website is supposed to be converting website visitors into lifelong clients, so don’t hold back on your calls-to-action. Create booking opportunities within each piece of information on your site.
We’ve touched on the optimal areas for including booking opportunities in a previous blog post, but it’s also important to consider the verbiage you’re using to get potential clients to click through. This is where Meet Your Stylist comes in!
The name, Meet Your Stylist, is a call-to-action in and of itself. You can implement this verbiage in just about every section of your website. You can weave it into your salon’s story by highlighting your decision to adopt this tool to empower your clients to feel confident in choosing their perfect stylist. Or you can dive into how this tool helps to match your team members up with their dream clients.
We’re big on verbiage at Meet Your Stylist, and we want to share the words that work with you and your team! Become a Meet Your Stylist salon today and we’ll help you say all of the right things.
If you are interested in learning more about Meet Your Stylist, you can sign up for free demo here.